My Story
The Story of The Italian Grape
I am Koen van 't Hof, a 22 year old Italian wine enthusiast and I am the proud founder & owner of The Italian Grape. Four years ago, I discovered a profound passion for Italian wines, connecting with their cultural essence. That passion has evolved into The Italian Grape.
My love for wine did not only grow because of the taste; it was a connection to the Italian culture and the stories of each wine that carry generations of history. Three years later, I decided that I wanted to turn this passion into something more. I envisioned a business that would not only sell Italian wines but also tell these stories behind each bottle.
The goal is to share the history, culture, and essence of Italy with every sip of wine. I traveled across Italy, in search of unique and exceptional wines. Along the way, I met local winemakers, heard their stories, and created deep connections.
My mission is to provide you with wines that enhance these precious moments of a well-poured glass of wine shared among friends. Ones that elevate your conversations, and allow you to savor every sip as you navigate life's many adventures.
In a society that often prioritizes the frenzy of nightlife and the allure of parties, I found myself enjoying a glass of exceptional wine and engaging in conversations that spanned the realms of ambition, the future, and life itself. I came to cherish the nights with a few close friends, away from the distractions of the world.
It was during these moments that we truly connected, forging deeper bonds and gaining new perspectives on the world around us. It was this love for the unhurried, authentic connections that inspired me to embark on this journey.
In this fast-paced world, may our wines be the catalyst for more meaningful, uninterrupted conversations, shared among friends who appreciate the fine things in life. Cheers to great wine, great friends and great conversations.
The Vision
"Discover a new world, put down your phone." The vision is centered around enjoying the small moments with dear friends and family, accompanied by a craftsmanship piece of wine. I believe that amidst the hustle and bustle of modern life, there is immense value in slowing down, cherishing the present, and savoring the simple joys.
At the core, I focus on partnering with sustainable wineries that prioritize eco-friendly practices in their wine-producing process. By supporting these vineyards, I aim to preserve and nurture the ecosystems that sustain them, ensuring they can continue to produce exceptional grapes for generations to come.
In a fast-moving world of mass production, I remind people of the power of authenticity, the richness of heritage, and the lasting impact of quality. This is how I redefine luxury — not as something loud or showy, but as something deeply human, quietly powerful, and worth passing on.
